Q 1. What is the market? Who are the major competitors with close substitutes? How much market power does your particular company hold in this market? What barriers to entry reinforce your company’s market power? If your company lacks market power, what are the major obstacles to gaining market power? Are rival firms doing largely the same thing or is there substantial product differentiation? Does product differentiation include related goods or services that are sold alongside your feature product?

Q 2. What is the general market structure for your industry? Is it best thought of as a monopoly, oligopoly, or monopolistic competition? What characteristics suggest this is one market or another? Is the price high enough to cover costs and do there appear to be above-normal profits? Is the market structure changing over time or expected to? What are the important barriers to entry?3. What is the influence of government on your company or market? Is there a heavy tax burden? Are there subsidies or price controls? Are there are other regulations that are relevant to the functioning of the market? This could include environmental regulations, taxes, tariffs, minimum wages, and so on. Describe the specific features of the regulation and their impact on your company or industry. Provide estimates of the impact on the market (e.g., prices, costs, or employment). Has this left room for businesses to exploit the inefficiency to create wealth?